Pearson’s R

Used to measure the strength and direction of a linear relationship between two continuous variables.

When to use ✅✅✅

  • Linear Relationship: Pearson’s R is suitable when you want to measure the strength and direction of a linear relationship between two continuous variables.
  • Bivariate Analysis: It is used for examining the association between two variables, allowing you to assess how changes in one variable correspond to changes in the other.
  • Continuous Data: Pearson’s R is ideal for analyzing continuous or interval-level data.
  • Assumption of Normality: It assumes that the data follows a normal distribution. It’s robust to moderate departures from normality for large sample sizes.
  • Parametric Analysis: It is a parametric method, which means it’s more sensitive to outliers and less robust to violations of its assumptions compared to non-parametric alternatives.

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Statistical tests

There’s a diverse range of statistical tests, each tailored to specific situations. Make sure you use the right one! 😉